Organization and Staffing

Each university has its unique setting, circumstances, resources, and culture. There are many different ways to effectively put together and then manage a productive organization, dependent upon the unique circumstances of each school. Our team will provide review and analysis of athletic department organization and staffing, including structure, job descriptions, policies and procedures, internal and external controls, communication and messaging.

Business Operations

As costs continue to escalate in college athletics, it is essential that athletic departments operate efficiently and cost-effectively, while maintaining their competiveness at the highest levels possible. The CSS team can assist the institution in developing plans to maximize resources, no matter the size of the school or the budget. Our services include evaluation of all business operations, and analysis of their effectiveness.

Facilities and Facilities Operations

Athletic facilities clearly play a major role in today’s intercollegiate athletic world. The CSS team will evaluate current facilities and provide comparative data, to be utilized by universities and athletic departments to identify and then accomplish their facility goals. Our team’s experience in the operation of athletic facilities can assist schools in operating their facilities in the most efficient manner possible. We will help identify plans and implement solutions in this important area.

Marketing and Branding

Creating an effective marketing plan and maximizing sponsorship dollars is no easy task for an athletic department, particularly those with limited resources. The experience of the CSS team at both the local and national levels gives us a platform from which to offer services in this area. We will analyze an institution’s operations, staffing and its market, and assist with creative solutions that can increase revenue and enhance relationships with partners and fans.

Our team will also assist with identifying and maximizing the university and athletic brand(s), developing media strategies, and crisis management policies and tactics with the goal of proactively codifying, protecting and positioning the brand for maximum utilization and revenue growth.


The academic experience for student-athletes is paramount. Graduation of all student-athletes is the goal of each institution. CSS conducts reviews of the structure, coverage, and effectiveness of an athletic department’s academic program and processes, covering initial and continuing eligibility, academic support systems, classroom performance, APR strategies, and graduation rates.  Benchmarks and best practices are provided as part of this service.

Student-Athlete Welfare and Experience

Great focus is placed today on the student-athletes’ welfare and experience at each institution. CSS provides review and analysis in this area, with focus on the overall culture, the academic experience, travel, facilities, life skills, community involvement, recruiting, and compliance.

Athletics Fundraising

With the continual and rapid rise in operating expenses, universities are becoming increasingly reliant upon charitable contributions to sustain successful athletic programs. The CSS team has been involved in raising millions of dollars for athletic departments throughout the country. For a program of any size, we assess the effectiveness of current development efforts, including annual funds, major gifts, capital projects, and endowments; offering best practices and solutions tailored to the unique needs of each school.

Strategic Branding and Public Relations

Carrie Gerlach Cecil is the founder of Anachel Communications, a communications strategy powerhouse that crafts informative, protective, consistent, creative and timely sports, corporate and entertainment industry campaigns to positively enhance an entity's bottom line. Her team provides senior level executive care and hands-on counsel to establish public relations plans to positively position for growth and success.

Crisis Management

CSS and the team at Anachel Communications understands that the first 72-hours prior to, during and following an internal or external public relations issue is crucial to a universities’ funding, recruiting, sales, and legacy as well as advantageous or detrimental to the tenure and reputation of school leaders, executives, coaches and players. From network television broadcasting deals to social media images, there has never been a more critical mandate to construct and implement short and long-term strategic and tactical plans and messaging to protect the universities’ image, credibility and bottom line. Do not wait until it is too late to ensure that your university has a tactical crisis management and public relations plan in place.

Speech and Message Writing

Carrie Gerlach Cecil, preeminent executive image consultant and speech writing specialist, pens speeches and messaging for; CEOs, and presidents of professional sports leagues, owners of sports franchises, executives at sports’ networks, athletic directors, and both professional and collegiate head and assistant coaches and players, as well as she creates talking points that encompass legal and branding issues that arise on a day-to-day basis.

Media / Websites / Social Media

Today’s college sports landscape is blanketed with diverse radio and television deals, often complicated by national, conference and local agreements. Potentially productive deals are often hampered by distribution difficulties, exclusivity, prioritization, and management problems. The CSS team has extensive experience with radio and television agreements at the institutional, conference and national levels. Our experience and knowledge of the practical and the legal sides of such transactions are a valuable resource as institutions and conferences work through those processes.

The CSS team will perform a review of client's website and social media strategies and implementation, with evaluation as to their current effectiveness, and recommendations, where appropriate, on improvement. Comprehensive study of the current website, the information it provides, the ease with which it can be navigated, and the tools available to its users. Examination of the current utilization of social media opportunities such as Facebook, Twitter, and others. Collaboration with client on a strategic plan and its implementation relative to the website and all social media opportunities.

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