President, Carolina Panthers and former Athletic Director, Texas Christian University
Daniel Morrison is president of the Carolina Panthers, and is an accomplished sports professional, having served as athletic director at TCU and Wofford College, and also as commissioner of the Southern Conference.
As president of the Carolina Panthers, Morrison is responsible for the Panthers business operations and Bank of America Stadium business interests. Additionally, he represents the organization in many league matters.
Prior to joining the Panthers, Morrison was in his fifth year as director of athletics at Texas Christian University. During his tenure, Morrison directed the development of the athletics program into one of the most successful in the nation. In the 2008-09 athletics season, Texas Christian had 16 of its 20 sports represented in postseason play, and 12 were nationally ranked - highlighted by the football team's seventh place ranking in season-ending polls. Additionally, the Horned Frogs won conference titles in four sports, and three coaches earned Mountain West Conference Coach of the Year honors.
Prior to his work at Texas Christian, Morrison was commissioner of the Southern Conference for four years. Morrison established numerous progressive initiatives including strategic partnerships with corporate and educational entities; a stronger television schedule through partnerships with ESPN, College Sports Television (CSTV) and Comcast/Charter Sports Southeast (CSS); an internship program in conjunction with NFL Europe; and coordination of the conference's strategic planning efforts with the NCAA.
Morrison served as director of athletics for Wofford College from 1985 to 97 and senior vice president from 1997 to 2001. As the school’s first full-time athletic director, he guided the Terriers from NAIA to Division II to Division 1-AA status and gained membership in the Southern Conference.
A native of Burlington, N.C., Morrison attended Wofford, lettering four years in basketball and graduating summa cum laude and Phi Beta Kappa in 1975 with a bachelor’s degree in mathematics. He was elected to the Wofford Athletics Hall of Fame in 2002. Morrison also obtained a Masters of Education degree in administration and supervision from the University of North Carolina in 1981 and a doctorate in educational leadership from the University of South Carolina in 2000.
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